Assam to become pivotal in skilling the youth of Northeast in beauty and wellness industry

Guwahati, 15 December, 2016: “The youth of Assam are aptly positioned to get skilled in the beauty and wellness skill industry”, according to Mrs. Vandana Luthra”, founder of VLCC who is on a crusade to spread awareness about the increasing menace of obesity. India is the third most obese country in the world with 5% of its population affected by morbid obesity. Sedentary lifestyles, unhealthy food habits, lack of sleep, genetic factors and urbanization have contributed significantly to rise of this disease. With this background, for the last 28 years, VLCC has been fighting against obesity and promoting holistic wellness.

VLCC has extensive presence in 3 cities in the state of Assam with 4 beauty and wellness centers. In addition to it, VLCC plans to open institutes in Assam which is focused on skilling the highly talented and employable youth of Assam. The company will be investing over Rs. 28 Crore in a new manufacturing facility in Assam which will produce skin care, hair care and body care products. The installed capacity of the unit will be 86.41 million units per annum. The facility will spread in 100,000 square feet area. In addition, VLCC plans to open 15 vocational training institutes in Assam.  

Last month, VLCC celebrated 15 years of its Anti-Obesity day with the ‘Stand-up India’ campaign – a public awareness initiative that encourages people to be more active in their daily lives through the simple act of standing up.  

As per the 2014 Annual Health Survey, Assam tops the list of states with highest cases of chronic illness. The same reports also states that ‘of the 19 districts from Assam that are part of the list, nine are among the top 10, indicating high occurrences of chronic disease in the state. The figure is alarming and suggests relatively high number of unfit population as compared to other states.  

VLCC’s Anti-Obesity campaign has evolved into a larger movement, which has gained momentum as a public health campaign. The brand has also established the Orange Pledge, where people can sign up for their commitment to the cause. The “Orange Dot” is an icon representing the brand’s ongoing fight against obesity. Taking the Orange Pledge ( means one is committed to fight obesity and lead a healthier life.  

On the back of innovative services launched by VLCC lastyear like DNA-Skin™, this year the company has introduced CoolSculpting, a fat-freezing procedure. The procedureis FDA-cleared, non-surgical fat-reduction treatment that usescontrolled cooling to eliminate stubborn fat that resists all efforts throughdiet and exercise. In addition, Curve Xpert 3D Power Shaper launched recentlyis a highly intensive and comprehensive body shaping therapy that breaks downfat deposits, drain toxins and firms the body. 

Mrs. Vandana Luthra, Founder of VLCC commented, “Assamhas been a top priority state for us. In recent years, Assam has been on arobust growth path. With a large middle-income group, the state represents ahuge opportunity for beauty and wellness brands like VLCC to further expand itspresence to reach a much larger customer base. Especially when it comes tomaking the people of Assam more healthy, and training the youth in thelucrative domain of beauty and grooming services, VLCC sees itself.” 

She further added, “At VLCC, our focus has alwaysbeen on service delivery and as a reinstatement of the same, we have recentlylaunched a money back assurance scheme for our customers. In addition, to makedigital payments accessible for a wide section of our customers, we have inplace a several modes of digital payment gateways and mobile wallets with EMIoptions. All of these measures are aimed at making the VLCC customer moreempowered than ever before. In line with our employee first philosophy, we areputting renewed emphasis on training and development of our people so that theycan serve our customers even better. Retention of talent and investing in themwill remain a way of life at VLCC during all phases of economy.”


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