Vogue Eyewear announces DeepikaPadukone as the new face of its communication campaign for 2013

26 April 2013:Vogue Eyewear announces Deepika Padukone as the new face of its communication campaign for 2013. A breathtaking beauty, fashion muse and an acclaimed actress, Deepika?s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear. Deepika is also the first Indian face of the brand in India;she follows in footsteps of fashion icons Gisele B?ndchen, Kate Moss and Eva Mendes.

?It?s a privilege being the face of 2013 Vogue Eyewear communication campaign in India, as I like playing with my looks, be it on or off screen, by mixing and matching various ?in? accessories. Thanks to its colorful, stylish models, both optical and sunglasses, Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters?, says Deepika

The 2013 India communication campaign of Vogue Eyewearfeatures six brightly colored images, shot by the ace fashion photographer Prasad Naik and was exclusively styled by the ultimate fashion authority - AnaitaShroffAdjania; keeping in mind Deepika?s dynamic and vivacious personality as well the high glamour world of Vogue Eyewear.

The latestcollection of Vogue Eyewear is an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.

Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, comments ?We are truly happy to have Deepika as the face of our communication campaign. She is very feminine, sensual, astonishing beautiful and at the same time fun and playful. She is stylish, smart and she likes to be updated without losing a personal touch in her style: she really reflects the core values of our brand and this is why we think she is the perfect fit for Vogue Eyewear!?

Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love AajKal, Race 2 andJawaniDeewanito name a few, firmly believes Eyewear to be a must have style accessory!

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