VODAFONE OPENS UP A WHOLE WORLD OF INTERNET POSSIBILITIES ON YOUR MOBILE PHONE

?Launches mobile internet ?One Time Trial Packs? at price as low as Rs 25

?Gives 500MB of allowance for Rs 25 trial pack for 2G and Rs 49 for 3G

?Zoozoos are back in a fresh avatar to promote mobile internet

Bangalore, April 12, 2013:??Vodafone India, one of India?s leading telecommunications service providers, in a very innovative way, is making mobile internet more interesting and less intimidating for its customers. Vodafone has introduced??One Time Trial Packs??for?2G?and?3G?at unbelievable price points, giving its customers a taste of mobile internet and its advantages.?The unique aspect of Vodafone?s latest data packs,?available at?Rs 25 for 2G?and?Rs 49 for 3G,?is that it comes with a never before?500MB data allowance.

Sharing his views on these plans,?Vivek Mathur, Chief Commercial Officer, Vodafone India?said,??Our core objective is to drive mobile internet adoption among non-internet users. In our endeavour to provide differentiated experience to our customer, we have introduced a new category of trial packs to make mobile internet more interesting, less intimidating for them. We see tremendous potential in this offer as non-users will be able to discover the benefits of mobile internet and how it can change their lives.?

?The company has also brought back the Zoozoos in a fresh avatar to increase the level of awareness and emphasise on the benefits of using internet on the mobile. Available for both post-paid and pre-paid customer, the?One Time Trial Pack??comes with a validity of 7 days and has a limit of 500MB.

Call for action

  • To activate and sample these trail packs, simply?SMS TRY to 111.
  • Basis the pack/handset validation, post-paid and pre-paid customers will get different responses and options.

These trial packs are customised to suit the internet usage pattern and handset types of different customers. For example, if a customer is a 2G mobile internet user and has a 3G handset, he/she will be offered a 3G internet trial pack.

This offer is not available on Paper / E-Top Up. In case a pre-paid customer has already subscribed for internet, this pack will overwrite the current internet pack. In case of post-paid customer, the trial pack would be additive and customer would go back to the current internet pack subscribed if any.?

Vodafone Mobile Internet Services?will give Vodafone customers a?faster, smarter and better mobile experience?with internet access at high speed on their fingertips. These trial packs will give them an opportunity to try using mobile internet at affordable prices and then explore the world on their mobile phones. The users can download music, videos, games or simply surf internet for information. Post the trial, those customers who want to go in for a long term Mobile Internet Plan, can chose from a host of attractively priced pre-paid and post-paid Mobile Internet Plans.

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