Oriflame India Expands Operations in North East Region

Opens 17th office in Shillong, Meghalaya

Shillong, 2013: Swedish Direct selling beauty major, Oriflame announced another feat in their successful journey in India, with the launch of their new office in the North- Eastern region of Shillong. The establishment, which is Oriflame?s 17th office in India, is a translation of company?s relentless growth and strategic approach.

Located in the midst of the commercial centre, the new Oriflame office is situated at Barik opposite Lady Hydari Park. The office will promote the growth and development of 2853 consultants in the region by giving them direct access to all the trainings, seminars and opportunity meetings organized by the company.? The office will also store the exciting product ranges offered by Oriflame which the consultants can experience and then sell to their customers.

Commenting on the occasion, Mr. Niklas Frisk, VP and Head of South Asia and MD, Oriflame India said, ?Shillong is our 17th office in India and I am proud to inaugurate another important branch. It gives me immense pleasure to announce that we have been witnessing escalating growth in North Eastern region and with Shillong office; we expect this to surge. This is another step towards establishing world class offices around the country which will cater to the rising beauty consciousness amongst the people. With our modern products and inspiring business opportunity, we are confident to be able to strike a chord with people in the region. ?

North East is the top performing region for Oriflame India which accounts for 55% of the company?s growth. The brand currently has 159 SPOs in the region, catering to 36,000 consultants. With its robust expansion plans, the company strives to increase the SPO?s to 200 and consultant base to 50,000 respectively by year end.

Mr. Partha Kalita, Senior Area Manager for East, Oriflame India quoted, ?North East is one of the most important markets for Oriflame and the top performing regions in India. In the past, we have witnessed double digit growth of over 30 percent from this region and predict even higher development prospects in the time to come. With the opening of our new office in Shillong, I foresee many more consultants being associated with the brand.?

While the company offers over 550 products in five distinct categories, Skin Care, Fragrances & Colour Cosmetic ranges are the top 3 selling categories for the brand in Shillong. ?Oriflame, who has been present in the country for over 17 years, is now eyeing India as a growth driver in an unprecedented manner. India is currently one of most important region for Oriflame and the company plans to achieve new milestones in the near future.

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around ?1.5 billion. Respect for people and nature underlies Oriflame?s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.

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