LIFESTYLE LAUNCHES ITS LATEST SPRING SUMMER COLLECTION

Light fabric, brighter hues, floral and tribe prints defines the Lifestyle SS?13 collection

Lifestyle, India?s leading shopping destination for fashion & gracious living, has unveiled its latest Spring Summer?13 collection. The collection is refreshingly fashionable as it merges classy, youthful, and sophisticated styles keeping in view the refined dressing sensibilities of a true global fashionistas and debonair men. The collection highlights Neon, tropical and nautical trends. Collection Highlights: Garnet is Lifestyle?s evening wear line, exclusively crafted for women in collaboration with some of the country?s hottest talent from Fashion Week, Vijay Balhara, Kavita Bhartia, Dhruv & Pallavi and Samant Chauhan. ?The Spring Summer collection strikes a wonderful balance and blending of Indian and Western party wear bringing forth the best of each designer has to offer. While Kavita Bhartia?s collection blends traditional techniques, innovative treatments and Indian craftsmanship with innovative western silhouettes; Vijay Balhara?s range specialize in contemporary clothing with rural Indian heritage inspirations showcasing Anarkali ensembles, choga & skirt ensembles, tiered dresses and the like, embellished in traditional technique. Dhruv & Pallavi churn out a rich pot-pourri of clothing this season that is timeless and still contemporary ranging from stylized western wear to intricately embroidered sarees; Samant Chauhan draws from his Rajasthani heritage featuring lehangas, kurtas and jackets with interesting detailing and surface techniques thus bringing Indian Regality back to the forefront of fashion scene. Codeis an interpretation of the trends that define the current cosmopolitan society. Choices for women range from chic dresses, skirts, trousers etc with lace to tropical prints. Graphic prints are one of this summer's biggest trends. Go for tropical designs to enjoy a big, exotic splash of colour - Think birds of paradise and humming birds, orchids and palm trees!? Another trend being embraced readily by fashionistas is Lace. Be it evening, formal, sundress or cocktail, lace works perfectly in a wide range of colours and style. ?The collection is priced between Rs 799/- to Rs 1399/-.   The Code men?s collection speaks of modernity, new lines, lightness and colour. It expresses a refined, detailed sense of elegance for cosmopolitan men accustomed to traveling and open to the appeal of different cultures but without ever losing sight of their own roots and style. The colour palette is dominated by blue, navy blue and pink with light grey m?lange, bamboo white and tangerine. The formal wear segment is inspired by the themes like inspired traveler, Barbados and casual wear by Prep on Safari Africa and Viva Mexico. Priced between Rs.699/- to Rs. 1699/- ? ginger:Find the perfect burst of?colour?for any wardrobe with?neon dresses, shoes, accessories and more. The collection is young and cute. Neon is bright, vibrant and very fun to mix into a wardrobe. Whether going head-to-toe or just adding a splash of pizzazz, these colours are chic and eye-grabbing. Neon?dresses?can wow when combined with other bold accessories or serve as a simple pop of colour in a relatively simple ensemble. This look is acceptable for many office environments and carries perfectly into an evening out after work. Priced between Rs.299/- to Rs.899/-, the collection promises to be a hot favorite for the youth. Complementing the apparel range, is the equally alluring range of ?ginger accessories? which has in its offering - oversized neckpieces, bright colourful beads in varied sizes starting from Rs.199/- onwards. Melange:the ethnic wear brand by Lifestyle shows a mixture of shapes and cuts from kurtas in elegant colours, asymmetric and flowy hems to ones with an urban edge. The collection makes a strong impression from the first glance and you will be in love for sure. Soothing summer fabrics like Cotton Voiles, Rayon, Georgettes and Chiffons have been used adding to the appeal and comfort of the collection. A variety of prints; trims and innovative embellishments have been used to create the look. These dramatic drapes lend a very contemporary look to the collection. This season it?s time to ?melange? the contemporary treatments with our traditional aesthetics. Price starts at Rs 499 /-. Fame Forever:Summer makes us feel like basking on the beach and strolling along the cobbles at dusk, and what better way to do this than douse in the?nautical trend. The brand replicates ?ber cool, young and peppy casual wear. The collection for women ranges from Rs. 350/- to Rs.1599 /-. Men continue to rule with the perfect fusion of preppy style with casual ease, along with easy to wear summer shorts, feeding in key summer patterns like checks, basic polos keeping the colours very simple and sporty to give the summer feel. The collection for men ranges from Rs. 299/- to Rs.1499 /-. Forca:Inspired by the spirit of exploration and the love of travel, the collection grows bolder and caters to the rugged outdoorsy vibe. Denim continues to play the pivotal role with various fashion washes and innovative silhouettes. There is an extensive use of distress & treatment techniques to give the products a second-hand, worn look. The collection offers trends like ?the road trip? and ?the Docking Diaries? price ranges from Rs.499/- to Rs.1599 /- Lifestyle International (P) Ltd: Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the prestigious USD 4.7 billion Landmark Group (Dubai). Positioned as a trendy, young, colourful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof ? Apparel, Handbags & Footwear, Children Wear & Toys, Beauty? and Home ware & Furniture; offering a convenient one-stop shop and a choice of over 500 national & international brands. In the year 2005, Lifestyle launched its first specialized, stand-alone home improvement store ? ?Home Centre by Lifestyle? ? providing a one stop destination for furniture, home d?cor and soft furnishing that truly represents style, comfort and individuality. It currently has 35 Lifestyle and 15 exclusive Home Centre stores across India.


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