Havells to Strengthen its Presence in Karnataka
???Targets Rs. 500 crore revenue in the next two years ???To expand its network of ?Havells Galaxy? ???To expand its dealer and distributor network in the state? [caption id="attachment_23207" align="alignleft" width="300"] Roy Thomas, GM_ Sunil Sikka, President and Anil Sharma AVP Corp Comm, Havells India with Havells Variants in the press conference[/caption] Bengaluru, Aug 7th, 2013:?Havells India Limited, a $1.3 billion leading Fast Moving Electrical Goods (FMEG) Company with a strong global footprint, today announced its growth plans for enhancing its market share in the state of Karnataka. The company is targeting Rs 500cr revenue from the state in the next two years. Keeping the mind the upcoming festive season, the company launched a range of domestic appliances including water heaters, Fans, Induction Cooker and Mixer grinder. These new products are in addition to the existing range of products available from Havells. These products have been designed keeping in mind the increasing consumer preference for leading a comfortable and modern lifestyle. As a part of its growth strategy, the company also ventured into the new business segment of conventional switches with the launch of ?REO? in the state. Havells, until now was only present in the modular switches segment. The newly launched ?REO? switches will enable the company to cater to the vast rural market of Karnataka. Over the last few years, tier 2 & tier 3 towns have contributed significantly to the company?s overall revenues. The company today is present in 38 towns out of 71 towns with 50,000 and above population across the state. By end of this fiscal, the company will expand its presence to all 91?towns and by appointing more dealers/distributors. Speaking on the occasion,?Mr. Sunil Sikka, President, Havells India Ltd.?said,??Karnataka is a major market for Havells and offers tremendous growth potential. Our range of new products alongwith REO switches should accelerate our growth prospects in the state. With our aggressive expansion plans, we intend to reach to tier 2 & 3 towns and rural market where our brand name has reached but product is yet to reach. With our strong R&D and world class manufacturing capabilities, we will continue to offer new range of products keeping in mind the preference and requirement of our customers.? The company plans to expand its network of ?Havells Galaxy? stores in the state by adding 10 more stores by end of two years. Currently there are more than 200 ?Havells Galaxy? stores across India and 25 in Karnataka. The concept has become extremely popular with both retail and institutional customers including channel partners. Havells Galaxy stores today contribute close to Rs 450 crore to overall revenues of the company. Water Heaters The company has launched a new range of water heaters named Quatro, Monza SLK-HR & Monza SLK-HB in 15Ltr & 25Ltr capacity. The company offers the most energy efficient range with five star rating given by Bureau of Energy Efficiency. The water heaters also comes with energy saving temperature settings and whirl flow technology which ensures no immediate direct contact between cold and hot water for a faster heating and maximum energy saving effect. The heaters are available in white, white grey and ivory color and are priced at Rs 8990 onwards. Domestic Appliances The company unveiled a new range of domestic appliances which included Aquis electric kettle, Crust Pop Up toaster, Insta Cook AT Induction Cooker, Premio Mixer Grinder, Super blend hand blender with chopper & Super blend hand blender.?Price range starts from Rs 1795 onwards Fans The company has also launched new range of fans which included under light fans, decorative fans, energy saving fans, sports theme based fans & pedestal fans. In the category of under light fans, the company has launched Florina, Veneto & Lumos which comes with great aesthetics & style, remote control operations and are available in attractive colors. These would soon be available in the market. Under decorative fans category, the company has launched Areole, Attila, Vogue & Leganza which comes with exotic rich looks with modern styling and provides optimum air delivery even at low voltage. These fans are available in pearl brown, pearl ivory, pearl white silver, bronze gold and pearl brown silver. Under energy saving fans category, the company has launched ES-50 premium & Velocity HS fan which comes in contemporary designs and are available in ivory, brown and white colors. The Sports theme category includes Soccer star which has been designed especially for kids and is ideal fan for kid?s room. The fans come with wider blades for effective circulation and exclusively possess a sporty design. The fan is available in young, rich and vibrant patterns to recharge any room. The pedestal fans category includes Sprint-18 & Sprint LED remote fan. The range comes with unique display panel and oscillation control and the price range starts from Rs. 2100 onwards.