Dreams turn real as Sunfeast winners meet Sachin Tendulkar

Sachin Tendulkar felicitates the winners of Sunfeast Dream Cream & Sunfeast Milky Magic contests Bangalore, 3rd April, 2013: Sunfeast biscuits, one of the leading biscuits brand in India from ITC Foods, felicitated the winners of the Sunfeast Dream Cream ?Eat n Meet Sachin? Contest and Sunfeast Milky Magic All Rounder Contest, in an interactive session at Botania, ITC Royal Gardenia in Bangalore. The winners of these two contests were exuberant as their dream to personally meet the legend of Indian cricket Sachin Tendulkar came true. Also present at the occasion were Mr. Chitranjan Dar, Divisional Chief Executive, ITC Foods and Mr. Rajesh V L, EVP, Marketing & Exports, ITC Foods. [caption id="attachment_21195" align="alignleft" width="480"]Bangalore Winner - Diksha V R with Sachin Tendulkar Bangalore Winner - Diksha V R with Sachin Tendulkar[/caption] [caption id="attachment_21196" align="alignleft" width="480"]Bangalore Winner - Ashish Kumar Jaiswal with Sachin Tendulkar Bangalore Winner - Ashish Kumar Jaiswal with Sachin Tendulkar[/caption] [caption id="attachment_21197" align="alignleft" width="480"]Bangalore Winner - R. Arun Vinodia with Sachin Tendulkar Bangalore Winner - R. Arun Vinodia with Sachin Tendulkar[/caption] Sunfeast biscuits had organized the Sunfeast Dream Cream ?Eat n? Meet Sachin? contest and Sunfeast Milky Magic All Rounder Contest for school kids across India.The city of Bangalore applauded when the names of three winners from Bangalore were announced. R. Arun Vinodia, Ashish Kumar Jaiswal and Diksha V R are the three winners from Bangalore receiving the award from the Master Blaster. Reaching to over 13 lakh kids in 32 cities, these contests were an opportunity for them to showcase their creativity and skills and get rewarded with scholarships, prizes and a dream chance to meet Master Blaster Sachin Tendulkar. Speaking at the occasion, Mr. Chitranjan Dar, Divisional Chief Executive, ITC Foods said, ?Sunfeast, through its brands, Sunfeast Dream Cream and Sunfeast Milky Magic, aims to establish itself as a brand that has the largest appeal amongst kids, pan India. Over the years, millions of kids in India have enjoyed and savoured our products. Taking this delightful experience forward, we planned to reach out to kids through schools all over the country through these two contests. These contests gave them an opportunity to express their creativity, academic, sports as well as extra-curricular achievements, and were rewarded with scholarships, prizes and of course, a dream opportunity to meet their dream star- Sachin Tendulkar.? About ITC Foods ITC Limited today has a large & diversified presence in Cigarettes, Packaged Foods, Personal Care, Hotels, Paperboards & Specialty Papers, Printing & Packaging, Agri-business, Information Technology, Branded Apparel, Stationery, Safety Matches and other FMCG products. ITC diversified into the Foods business in 2001-02. And over the years, ITC today is a dominant player present in multiple categories in the branded packaged foods space, through its brands of Sunfeast, Aashirvaad, Bingo, Candyman, Minto and Kitchens of India. About Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. In a span of 10 years, Sunfeast, today, has a well-established presence across the various biscuit segments. In the cream biscuit space, Sunfeast straddles across the market with Sunfeast Dark Fantasy and Sunfeast Dream Cream at the premium end and Sunfeast Special Creams in the popular space. The trust & acceptance that the consumers have reposed in the Sunfeast offers is validated through the fact that today, Sunfeast is the market leader in the Creams biscuits segment at a pan-India level. About Sunfeast Dream Cream [caption id="attachment_21198" align="alignleft" width="480"]Mr. Chitranjan Dar, Divsional Chief Executive, ITC Foods and Sachin Tendulkar Mr. Chitranjan Dar, Divsional Chief Executive, ITC Foods and Sachin Tendulkar[/caption] The range of Sunfeast Dream Cream biscuits has three exciting and innovative dual cream formats ? Strawberry & Vanilla, Chocolate & Vanilla and Butterscotch Zing providing the consumers with delightful product experiences. Through the three innovative variants, Sunfeast Dream Cream aims at establishing itself as a brand with the largest appeal amongst kids. About Sunfeast Milky Magic Sunfeast Milky Magic is the offer from Sunfeast in the milk biscuits segment, enriched with the goodness of whole-wheat and the finest quality milk, and presented in four innovative biscuit designs, making it a fun-filled yet wholesome snack.


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