ALDO girl will now Walk The Runway at Geneva!

Innovative Consumer launch of Fall Winter 2013 collection ?

DSC_0191 DSC_0331 DSC_1975Bengaluru, September 17th?2013:??Delhi girl, Preeti Dhatta, who was crowned the winner of the unique ALDO Walk The Runway event is now going to walk the runways one of the fashion capitals of the world, Geneva!

?With Shahid Kapoor and Ileana D?Cruz watching and encouraging, world leader in fashion footwear and accessories, ALDO hosted a unique fashion event in New Delhi on September 14th at Blue Frog which was attended by the cr?me de cr?me of the fashion fraternity. The Fall Winter Collection 2013 was launched by 100 young boys and girls who walked the ramp in the new collection.

Expectedly, Preeti Dhatta is over the moon. ?I cannot express how grateful I am to ALDO for giving us girls and boys the opportunity to walk on a runway. This is a dream experience, and to have actually won is beyond my wildest expectations. The encouragement given to us by Nayanika Chatterjee has given me a lot of confidence. I look forward to doing everybody proud at Geneva?.

The panel of judges included renowned choreographer Shy Kalra, super-model Nayanika Chatterjee, fashion photographer Hemant J Khendilwal and the Editor of Cosmopolitan, Nandini Bhalla. Other eminent judges included Ambreen Khan, Archana Kumari and Shivjeet Khullar.

Shivani Goel, Head ? Marketing, Major Brands ?Walk The Runway was an initiative to get our end-user to become a part of our world, and also to launch our F/W collection. ALDO has always been leading fashion trends in footwear and accessories, and this initiative is our way of fusing fashion and community. We are delighted by the performance put up by? the contestants today and we wish all Preeti Dhatta all the best?.


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